Why aren't users converting

After the product page redesign, 23% of user research showed intent but needed clearer guidance on eligibility and payment plans to drive adoption.

Conversion rate (same as the control)

User research was conducted to inform next steps

Of users show intent

‍By clicking a CTA button

Of users show intent

‍By clicking a CTA button

Conversion rate (same as the control)

User research was conducted to inform next steps

Next project

Led the end-to-end design of a new internal tool, centralizing file deletion workflows across DevOps and Product

View project

Led the end-to-end design of a new internal tool, centralizing file deletion workflows across DevOps and Product

View project

Led the end-to-end design of a new internal tool, centralizing file deletion workflows across DevOps and Product

View project